Its funny watching the fan boys try to give one good reason as to why its "fair". "ITS A BETTER VALUE THEN MOST MMOS!" Really now? You can play WoW for free, and you get a tight level cap, but most of the game is still open to you.
Besides that moot point. Doesn't half the shit in H&H take several days? I remember tanning a bide nearly taking a week to do. So I can play two days for free and get fuckall done in the process? Sure. Sounds like a totally fair trade off.
H&H is tideous and a very niche game, with a tiny userbase. This ain't going to help it grow.